Adobe Creative Cloud Rebranding
Virginia Commonwealth University
Robertson School of Media & Culture
Advertising Project
Brand Problem:
The Adobe Creative Cloud software needs to target the upcoming and future generations of creatives, however, their logos and their advertising do not reach out effectively to say that their software is not only top of the line, but fully synchronized under Creative Cloud.
Objective:
Create a logo redesign for Adobe Creative Cloud and art direct a
new advertising campaign in coordination with the redesign to
help launch a new presence to their vast audience of upcoming
and future generations of creatives as well as the current audience.
Solution:
Design a more aesthetically pleasing logo and advertising campaign which emphasizes synchronization throughout the entire Creative Cloud and empowers younger creatives by showing the numerous possibilities that the program can bring to the users skillsets and life.
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