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Agency: The Idea Center (Richmond, VA)

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Brand Problem:

Revenue Cycle Group is a medical billing company that had a logo which was outdated by over a decade.  They needed a new logo as well as new print ads that could reinvent their company's presence.

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Objective:

Create a more visually appealing logo that focuses more on the "zen" and flow of the revenue cycle rather than being focused on billing.

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Solution:

Design a more aesthetically pleasing logo utilizing cycles within the letters to emphasize the "zen" and synchronicity of this cycle group.