Swiss Miss "Live and Let Melt" Campaign
Virginia Commonwealth University
Robertson School of Media & Culture
Advertising Project
Partner: Colin Campbell
Brand Problem:
Swiss Miss is mainly known as a brand of hot chocolate that is almost always a drink enjoyed inside in front of a movie, fire,
or surrounded by family on cold nights when you want to relax.
People don't seem to enjoy this drink outdoors enough!
Objective:
Create an outdoor campaign for Swiss Miss that shows how delicious the hot chocolate can look outside, even if it's in the summertime or a chilly fall morning. We want to bring hot chocolate back outside.
Solution:
We designed an outdoor campaign for Swiss Miss that emphasizes the tasty chocolate drip that comes from drinking it outside. We put tasty, drippy cups of hot chocolate on billboards, on buses, banners,
web animations, and the traditional magazine ad spaces as well.
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