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Pop Secret "Get It Poppin" Campaign
Virginia Commonwealth University
Robertson School of Media & Culture
Advertising Project
Partner: Jessica Mayfield
Brand Problem:
Pop Secret is one of the most well-known and clever names in microwave popcorn brands, yet they lack advertising and the excitement that should come easily with their brand name..
Objective:
Bring excitement back to Pop Secret and the idea of eating popcorn on the go through a campaign emphasizing fun with the popcorn.
Solution:
#GetItPoppin is a campaign that encourages pairing Pop Secret with other wonderful celebratory events in life, such as a victory, a party,
or even a wedding. Get it poppin at your next event with Pop Secret!
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